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Social Media MarketingSocial Media Marketing

Social Media David

 

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have 1 or
2 television

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Hotdog in 10 Min
-world record

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Ikea-catalogues
annually worldwide

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murder attempt survivor
Fidel Castros

Handy
Instagram

  • Image-based network with almost 20 million users in Germany (especially younger target group)
  • Strong visual focus → photos and videos take centre stage
Twitch

  • Live streaming video portal for video games and much more
  • Users are predominantly male (65%) and consume almost 2 billion hours of streams every month
Facebook

  • The most established and largest social network
  • 32 million monthly users in the UK (however, it is difficult to reach very young people here)
LinkedIn

  • THE social network in the business sector
  • 16 million registered users in German-speaking countries
  • A professional LinkedIn profile also serves as a digital showcase for specialists, customers and business partners
Snapchat

  • Free instant messaging service for sending photos and other media (files are only visible for a limited time and are automatically deleted)
  • Used by over 12 million people in Germany (66% under the age of 24)
Xing

  • German equivalent of LinkedIn, from which it hardly differs
  • Approximately 19 million users = the leading professional business network in Germany, Austria and Switzerland
Youtube

  • Video portal, founded in 2005, now part of the Google Group
  • Users can watch, rate, comment on and upload video clips free of charge
  • 77% of the German population use the platform (average 12 minutes per day)
TikTok

  • Video portal of the Chinese company ByteDance
  • One of the fastest growing mobile applications in the world
  • Clips on every topic
  • Almost 11 million registered users in Germany

| Social media marketing for boomers.

What is that?

Social media doesn't really need any explanation, because anyone who has ever heard of "this internet" is guaranteed to have stumbled across Instagram, TikTok or Facebook. So, just to recap: social media refers to digital media or platforms on which users can network, exchange ideas and share content. With the spread of smartphones, interactivity and rapid exchange have become an increasingly integral part of everyday life for most people, so that today everyone is regularly active on one or more social networks.

This opens up completely new and fantastic opportunities for marketing: we can reach people accurately in their private environment and appeal directly to their interests. With professional social media marketing (SMM), you can directly address those who already have a latent interest in your product or service.

The highly individualised personalisation in this environment also means that there are no off-the-shelf solutions in social media marketing. We tailor campaigns specifically for you and deploy them in the appropriate channels so that you can reliably achieve your goals.

| Benefits for Social Media

Try something new

Polaroid
accuracy cost control control * measurability * MarkenbSharpenild
brand image increase
brand awareness Promote
customer contacts Gain insights
into your
target groups Selling
products and
services Improve your website's
search engine ranking * unbeatable advantages Neues Pfleil 1 Neues Pfleil 2 Neues Pfleil 3 Neues Pfleil 4 Neues Pfleil 5 Neues Pfleil 6 Neues Pfleil 7
  • accuracy
  • cost control
  • advertisement
  • measurement data
Target accuracy – Thanks to the comprehensive user data collected on social media, adverts can be targeted very precisely, for example based on demographic characteristics, preferences and interests, or even specific search queries. This significantly minimises the wastage that is inevitable with analogue advertising.
Cost control – Social media often charges per click. This means that costs are only incurred when the ad is actually clicked on. The specific display modalities can usually be flexibly adapted to the available budget.
Advertising – can be tracked in detail on social media. Because you can see exactly who clicked on your ads, when and where, there are extensive opportunities for fine-tuning and optimising your campaign for maximum effectiveness.
Measurement data – Based on the extensive measurement data on ad performance, individual parameters can be adjusted again and again to continuously optimise the effectiveness of advertising measures.
Target accuracy – Thanks to the comprehensive user data collected on social media, adverts can be targeted very precisely, for example based on demographic characteristics, preferences and interests, or even specific search queries. This significantly minimises the wastage that is inevitable with analogue advertising.
Cost control – Social media often charges per click. This means that costs are only incurred when the ad is actually clicked on. The specific display modalities can usually be flexibly adapted to the available budget.
Advertising on social media can be tracked in detail. Because it is possible to trace who clicked on your ads, when and where, down to the smallest detail, there are profound opportunities for fine-tuning and optimising your campaign for maximum effectiveness.
Based on the extensive measurement data on ad performance, individual parameters can be adjusted again and again to continuously optimise the effectiveness of advertising measures.

| moving image for Social Media

Content Production

Bewegbild für Social Media

Clever combinations of words and images can undoubtedly achieve a lot, but entertaining video content is becoming increasingly important for the resounding success of your social media profiles. To ensure a convincing, consistent appearance, we take care of content production ourselves and create the material for your reels and stories in our in-house studio. If you wish, we will of course be happy to take our film production team on tour and shoot at your premises or at a location of your choice.

pre-production
  • inspiration
  • concepts
  • screenplays
  • storyboards
  • Shot lists (including technical parameters)
production
  • on site or in our own studio
  • Camera, moving camera work (steady moving images), personal recordings
  • Sound, sound effects
  • Light, lighting moods/situations
  • direction
post-production
  • cut
  • audio editing
  • effects
  • Colour grading (colour correction)
  • Animations (including 3D)
  • Mastering for different output channels

Take my picture

| Excerpt from satisfied customers

Social Proof

Social media management for Cook in the Boxx.
Social-Media-Betreuung der Biermarke MOY für Gräfliches Hofbrauhaus Freising GmbH.
Erstellung animierter und statischer Social-Media-Post für BplusL Infra Log GmbH.
Management of iFD's social media accounts on Instagram, Facebook and LinkedIn.
Recruiting-Kampagne der Steuerberaterkammer des Freistaates Sachsen. Geschalten auf Google Ads, Meta, TikTok und Spotify.
Launch of recruitment campaigns and bilingual social media management for ABL-TECHNIC Group.
Social media management for KAP Surface HOLDING Ltd. with regular content production days.
Managing the social media presence for SportiF.
Management of Zehnder's social media accounts on Instagram, Facebook and LinkedIn.
Social Proof

| service portfolio

We deliver what you need

We don't fire the arrows from our social media quiver indiscriminately, but always with precision, so that we hit the mark for you. All services can be freely selected and combined, and solid advice is always included as a matter of course:

strategy development campaign planning profile creation &
-revision campaign management campaign evaluation dose_pfeil1 dose_pfeil2 dose_pfeil3 dose_pfeil4 dose_pfeil5 Dosen

What can we do for you?

Whisper it to us now and we will set our sights on the goal together. Get marketing you can sink your teeth into.

Lieferung frei Haus

Mova
Social media management for Cook in the Boxx.
Social-Media-Betreuung der Biermarke MOY für Gräfliches Hofbrauhaus Freising GmbH.
Erstellung animierter und statischer Social-Media-Post für BplusL Infra Log GmbH.
Management of iFD's social media accounts on Instagram, Facebook and LinkedIn.
Recruiting-Kampagne der Steuerberaterkammer des Freistaates Sachsen. Geschalten auf Google Ads, Meta, TikTok und Spotify.
Launch of recruitment campaigns and bilingual social media management for ABL-TECHNIC Group.
Social media management for KAP Surface HOLDING Ltd. with regular content production days.
Managing the social media presence for SportiF.
Management of Zehnder's social media accounts on Instagram, Facebook and LinkedIn.