Aalberts

AALBERTS ST

Following a successful pitch in September 2020, the triumphant campaign is leaving the platform once again and embarking on its next two-year tour. Revolte is back on board and, together with our client eins energie in sachsen, we are venturing onto completely new tracks with an unrivalled low-cost combined tariff.

The Strom und Gas Fix24 campaign had to be conceptualised, planned and visually developed in detail. In the course of this, we created a regional reference with each advertising measure, and the characteristic einselmännchen made way for more humanity and an authentic new public image for the Saxon energy supplier. A landing page and a mix of online and offline advertisements ensure the desired reach and greater visibility. Thanks to us, the city of Chemnitz, plastered with 18/1 posters and eye-catching city lights, is becoming a more colourful hub for business, society and culture. Twenty-six buses, as well as trams, cars and e-scooters, ensure that sparks fly on the road too.

The rebranding while in motion (open-heart surgery) has been running smoothly since the first flow of electricity, which is why the entire corporate design is being given a new #lookandfeel that can also be adapted to all communication media in the future.

Welcome to the new era!

What we did:

• Rebranding corporate design
• Campaign: Electricity & Gas Fix24
• Campaign shoots including model casting
• Landing page
• Online banners (animated and static)
• Vehicle wraps
• 18/1 posters
• City lights
• Banners
• Social media content
• Various advertisements

Status: 12/24